Why sales stall even when enquiries come
Many owners try to increase sales by spending more on ads or giving bigger discounts. Often the bigger gap is inside the sales process: slow replies, unclear quotations and no follow-up after the first conversation.
These are general suggestions, not guaranteed results. Test each one on your own numbers.
புதிய customer தேடும் முன், ஏற்கனவே வந்த enquiry-களை சரியாக follow-up செய்கிறீர்களா என்று பாருங்கள்.
Strategy 1: Follow up every enquiry on a schedule
Record each enquiry with name, need and date. Reply the same day and plan follow-ups for the next few days. Only message people who contacted you, and stop when they ask.
Strategy 2: Make the offer and price clear
Customers delay when they do not understand what they get. Write a simple quotation with scope, total price including tax, delivery time and next step.
Strategy 3: Sell again to existing customers
List customers who bought in the last year. Contact them with a relevant product, refill or service reminder. Repeat customers already trust you.
Strategy 4: Price for value, not only discounts
Heavy discounts can increase sales while reducing profit. Review margins before discounting, and see our guide on raising prices without losing good customers.
Strategy 5: Track enquiry-to-order rate weekly
Count enquiries, quotations sent and orders won each week. The weakest step shows where to act first. Use tagged links to see which channel brings buyers, not just clicks.
Your first action this week
Pick ten enquiries from last month that did not buy. Call or message them with a clear next step and note what stopped them.